Sony Ericsson C901 and NAITE GreenHeart Officially Out
Official photos, Hands-on photos
Sony Ericsson is officially launching two new mobile phones, the C901 and the NAITE, that are designed to be more sustainable. And by “design”, Sony Ericsson means from end to end. From the material used, to the packaging and shipping to the recycling, the company wants this product to require 15% less carbon output, when compared to their previous phones in the same category.
But which category are we talking about? That’s the entry level, mass-market, category. This is where Sony Ericsson thinks that it can make a bigger difference because of the sheer volume. There’s no green marketing gimmick the company says (except for the name?): the phones aren’t literally green, they look like normal phones and many customers won’t even notice the handsets’ green qualities. “People just want good phones”.
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