Ever knew what an Online Reputation Monitoring tool is? Well it’s exactly what it says, a tool that you use to have your brand under a big zoom.

BrandsEye is a new service by Quirk eMarketing, that you can use to protect your brand, track and quantify the exposure you have and see what other people are talking about you.

For those that haven’t heard what BrandsEye is about here is how it works.

They will track every piece of online text that mentions your brand, including blogs, press release websites, twitter and more other. It then tags and ranks them according to the relevance and the credibility of the source, in real time, and using a set of statistical learning algorithms and some sort of human intelligence processes they come out with the final score.

The score is highly customizable offering all sorts of charts that will help you better understand your brand and what it needs.

Who’s going to be interested

First thing that popped into my mind was that I am already able to track my brand (Alex Ion for example) for free, using services like Google Search, Google Notifications or Technorati. Why should I pay the rumored $750 price?

The answer was simple. They’re going after large brands, the upper end of the markets and they don’t plan to compete with the services I mentioned. Aim high is usually what makes money. They’re doing it.

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