Yahoo has been on a shopping spree as of late. The company has been busy buying up a bunch of different companies and if you a report from TechCrunch is any accurate, it seems that Yahoo might have a new acquisition in the works. According to their report, Yahoo is said to be in talks with video ad platform BrightRoll about a possible acquisition.
The terms sheets have reportedly been signed and the deal is said to be worth anywhere between $500 million and $1 billion. The idea is to help Yahoo better compete against Google’s YouTube, especially since BrightRoll’s video ad platform works across different devices, like smartphones, the web, and connected TV devices.
This will appeal to publishers and advertisers who are looking to get their ads featured on more platforms, thus reaching to a wider audience and possibly generating more sales in the process. For video publishers, this could also mean more revenue from ads being displayed as well. That being said, Yahoo’s interest in video is not new.
There have been rumors in the past that Yahoo could be thinking about buying a stake in Daily Motion. There were also talks about potentially buying Hulu, and a report earlier this year suggested that Yahoo’s answer to YouTube could be launched in the summer, although safe to say that did not happen. However all of this does point to Yahoo’s huge interest in online videos, so with a possible acquisition of BrightRoll in the works, it would help Yahoo’s own video platform if and when it launches.